Flexiship

4 Reasons Why Startups Should Take Advantage of Business Intelligence

4 Reasons Why Startups Should Take Advantage of Business Intelligence

What is Business Intelligence?

Since starting my customer discovery, I have noticed that a lot of startups do not track their metrics. I don’t just mean the metrics that VenturX focuses on (Product Market Fit, Real-time Runway, Conversion, and Engagement); I mean most startups do not look at any metrics on a weekly basis. At first, I thought it was because some people may be less analytical types than others. But one day, a startup finally told me the answer.

I don’t have enough data to track! [It is not reflective of my business.]” — Local Montreal Startup

What do we mean by data?

Data is a collection of facts and quantities used for analysis. In this case, we mean tracking your customer interviews and meetings, revenues and expenses, industry metrics, how many customers signed up this week, how many customers are retained, etc.. All data is good data as long as it is tracked accurately and updated regularly. Business intelligence is the process of analyzing data to make business decisions. 

1. I don’t have enough data to input!

Quality over quantity. Keep in mind that 2 early adopters who love your product is far better than 100 surveyed people who are only so-so about it. Those 2 that really felt the problem your startup is trying to solve should definitely be tracked.

What to do next: Investors want to see how much you have evolved over time. Tracking early is the only way to show improvement!

2. I am too busy to input my data

Time is Money! If you don’t start tracking from the very beginning, you might end up losing running into dead ends without even knowing it!

What to do next: Spend 10 mins/day to track your data with VenturX and save yourself months of pursuing the wrong path. Almost all startups who ignore data tracking don’t see how much time is wasted. It is just a way for founders to be very conscious of where they invest their time and money.

Time is money

3. I won’t want investors to see my metrics

Investors do want to see that startups are using business tools to monitor their customers, finances, teams, and project. Not only do you need to have intimate knowledge about how well your startups is doing but you also have to be able to prove it. There is nothing better than seeing a visual of how your business is doing. Investors are keen on data driven results and decisions which is a great habit to form for all startups. Don’t worry if your progress at that stage looks bad, the improvement is the most important part. If you only track when you are rising, it doesn’t look like you improved by very much. You need to show how much you have learned.

“It is not about how much you fall, it is about how quickly you get back up.” — Barbara Cocoran

What to do next: Sign up today www.venturx.ca to get into the good graces of VenturX’s list of investors.

4. It is not reflective of my business

Business intelligence focuses on the business as a whole, not just one particular part. The business includes customers and users, finance, product,etc.. Some founders are technical product managers while others have team management skills. All founders need to be focused on the overall well being of the business, not just the parts they are comfortable with. This is a big reason why some founders feel discomfort when seeing that their metrics are low regarding some parts of their business. The good news is that modern business tools also come with hints on how to improve on weaker parts of the business!

VenturX Startup Dashboard with Hints

What to do next: Make sure to use a credible and well-rounded tool like VenturX to get the most benefit!

The bottom line is why wouldn’t startups want to use every resource in their toolbox including tracking their data to make smart decisions? Corporations have been using business intelligence with all their C-level executives forever so wouldn’t startups want to model after those best practices?

VenturX is a startup success tracker that focuses on early stage startups who want an operational view of their Product Market Fit, Conversion, Real-Time Runway, and Engagement. Its unique SMART scoring mechanism will provide hints and daily SMS notifications when you reach danger zones in your scores to help you quickly improve. As an added value, you can also submit your metrics and application directly to Seed and Series A investors on the platform with just one click! For more info, go to www.venturx.ca

Why Venturx? In comparison to corporate business tools that are not customized for startups, this is is only a fraction of the price. So this is a very affordable tool with credible value, real time metrics, and even connect to investors who favour analytics and metrics at the startup stage.

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Founder Spotlight: Shayne Morten of Flexiship— From Race Car Driver to Entrepreneur


Founder Spotlight: Shayne Morten of Flexiship— From Race Car Driver to Entrepreneur

Shayne Morten of Flexiship

Shayne Morten of Flexiship

Our team had an amazing opportunity to shadow Shayne Morten, Founder of Flexiship, for a few days. Flexiship is an on-demand delivery service in Montreal! We posted about Shayne’s tips and trick for lead generation, sales, and much more! To see these videos, check out our Facebook page.


Tell us about your company

Flexiship is an on-demand delivery app you will no longer have that problem. With the Flexiship on-demand delivery service you can get your packages immediately! It allows you to request any type of delivery to be picked up and dropped whenever and wherever you need it.

As soon as an agent accepts your order, you will be able to track the progress of your delivery until completion. It’s that easy!

Montreal Delivery Service - Flexiship

Flexiship is at Your Service!

What is founder Shayne Morten’s background?

Shayne used to be a racecar driver who sold ad space on racecars to corporations for sponsorship. This on the field training gave him the drive and sales experiences to turbo charge his startup. Shayne Morten is a graduate from Defi Montreal in 2017 where he learned traditional business process. Since then he has done business on the product side, team management side, sales side at the same time.

“Shayne drives to get things done. When [something] needs to be updated, he is on these guys right away day after day. Persistent and consistent!”

 — Bill Lowson, Investor & Partner, Flexiship

As a sales focused entrepreneur, we can easily see how his actions affect his success metrics. Check out his scores below.

What does a typical week look like for this founder?

Have a startup business? Find out your score @ www.venturx.ca

Have a startup business? Find out your score @ www.venturx.ca

Mornings:

  • Wakes up 8AM
  • Answer emails to confirm meetings

Afternoons:

  • Product meetings to focus on what to build and which agencies to hire
  • Interview new team members
  • Strategy updates with investment partner
  • Make cold calls, visit local stores for lead generation and sales
  • Steps to making lead generation for geography based enterprises
  • Googles Map flower shops in the area, and visit each one, leaving a card with a unique promo code

Evenings:

  • Family time
  • Answer sales emails

We got some great sales inspiration from Shayne, like what do you if a lead already uses your competitor. Clearly Shayne knows how to hustle!

Contact Shayne Morten at Shayne@Flexiship.ca or on Linkedin, and check out Flexiship at www.flexiship.ca.

Also check out Shayne’s awesome live interviews at: https://www.facebook.com/venturx.ca/videos/328915414197137/

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Posted by VenturX in Founder Spotlight, 0 comments