entrepreneurs

Should Startups get Free Resources or Customize Help? (AWS Edition)

Should Startups get Free Resources or Customize Help? (AWS Edition)

Should Startups get Free Resources or Customize Help? (AWS Edition)

As more and more startups sprout from each major city in the world, the number of free and customized services to support startups also grow globally. One of the first expenses that startups will be spending on are servers. No matter what industry your startup company is in, you will need a website. So let’s review which is better: a free server or a paid customized help. As a small gift, our development team has written out FAQs about the Set Up that are not included in Amazon’s free trial. See end of the article.

I Want Freebies! (Obviously)

I love freebies

I love freebies

Freebies

This would be the obvious answer that free is the first resource that unprofitable startups would turn to because of their limit budget. When startups on a budget, words like “free” can mean a lot. You don’t know if you would like to commit to a monthly payment. This is especially true for first-time startups. There are services like Ormuco,Microsoft, and Amazon Web Services (AWS) that offer free startup hosting for a year. We will focus on the one we just switched to which is Amazon Web Hosting from Ormuco. We won’t go into why there was trouble with using Ormuco. It is not the place for that.

Pros

  1. This is FREE for one year for you to try unless you have multiple sites like we do. Then it could be less than 1 year.
  2. Choosing things that are well known will have a lot of documentation that is available online including this one to help you set up.

Cons

  1. They do not have anyone to help you with any support when you are on the free version (so make sure there is someone on the internal team you can trust with handling all of this)! You might not want to outsource this part. This is also attributed to if you have questions about the setup.

Should I Go for Customized Services?

This is a great option if your budget can lean this way. You can get things done faster with less headache.

How can I get set up info for Free?

As part of our company mission, we want to help as many startups save time, be more efficient and achieve their goals. If you do end up choosing the free version, here are a few questions that our internal team has answered for you!

Frequently Asked Questions (AWS Set Up for Beginners)

FAQs
  • How to move to continuous integration with code deploy?
    A: If you are using Bitbucket, this guide will help you. It basically boils down to building a series of scripts that throw your source around from bitbucket to an S3 instance to your EC2 server. If you make sure everything is running (especially the code-deploy agent). That way, it will work beautifully and save you time.
  • Getting charged on free tier/What does the free tier actually encompass?
    A: This is a big one because their support pages dance around it very much. In general, Amazon tells you what will be charged as an extra and what you’ll get for free. For example, Amazon’s free tier includes an EC2 – their cloud instances – running for  750 free hours per month for one year. Since you are billed per hour this sounds pretty straightforward… until you realize you’ll be charged for setting up any additional concurrent instances. You should set up your development environment elsewhere unless you want to pay for your free trial. In general, the free trial availability varies from service to service, so you should check, but they all should cater well enough to early-stage startups.
  • Do I need an Elastic IP?
    A: Yes! Your instance comes with an IP; but every time you stop and re-start it AWS assigns it a new IP. You have to set up an elastic IP under their services and associate it with your instance. That one will persist restarts, so you should definitely assign it to your server.  You get one per instance for free
  • Which set up do I start with?
    A: We went with the free tier t2.micro EC2 and some negligible SSD storage space running Ubuntu. Simply, you pick a tier and a region. Then you name it and configure it.
  • Which region should I use?
    A: This is also a tricky one. On the one hand, at least in theory, you mitigate latency by having an instance closer to where your user base is. On the other hand, certain regions are cheaper. We don’t know exactly what the science of choosing that is. Nevertheless, us-east-2 seems to be the cheapest.
  • What if I want more?
    A: The 1 year free tier is the smallest generic one that anyone could get with just an email.

But for startup, AWS offers much more interesting free tiers though, from 1000$ to 15,000$ over 2 years, depending on your context (backed by an incubator or not, …)
Startup should try to not use just the free tier, but ask for the AWS Activate program: https://aws.amazon.com/activate/

1) https://aws.amazon.com/free/  –  The free-tier central page, which gives information on a plan by plan/product by product basis, notably “what’s covered exactly by the time-bound free tiers, what’s covered by the lifetime (renewed monthly) free tiers, like DynamoDB or Lambda” etc.

2) https://calculator.s3.amazonaws.com/index.html – The official cost calculator  where you can include/exclude the 1- year free tier

For more great information about AWS, here is a Medium article from another user: Bootstrap to Billions on AWS. Enjoy!

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The Art of the Ask

The Art of the Ask

Have you ever someone say, “Well, you should have asked.” The lesson learned that those who don’t ask, don’t get. This article will tell you about top reservations why people don’t ask for things, what business opportunities can be missed, and how to structure the Art of the Ask!

The art of asking questions

The art of asking questions

The Art of the Ask could be anything such as inquiring questions to which you don’t know the answers, sharing where your company is really at and what you are looking for, asking for help, etc..The ask isn’t always a favour but it can make people feel that way.

For startups that means there are many missed opportunities over their journey because they didn’t ask; they know they could have asked; ultimately, they didn’t get the opportunity. Sometimes, these missed opportunities mean they missed meeting an investor, meeting a potential customer or learning about a new resource that would make their business more productive.

When you are running a lean startup, your main advantage is speed. Startups are all about catching opportunities at an accelerated speed! As they grow, new opportunities arise every day and it is either a gain or lost.

So then why are people so afraid of asking for things? Here are some top reasons why people don’t ask and how to master those reservations.

1. Fear of bothering or annoying others

As people, we want to be liked. So it is natural to not want to bother others. This is also a fear that the other person will say no. A simple and collaborative way to ask for help with something is to prepare to offer something in return. When we offer our expertise, services, etc., we get the opportunity to meet the needs of others. In turn, it helps limit the fear of bothering or annoying others.

For example, when our company was going through UX testing, I wanted to find a way to repay a user for going out of his way to meet us and give feedback. I found out that he was hosting an event so I knew how I could help. I lead a group of entrepreneurs within the Internations.org organization and I could help him promote his event in our community. So my promotion efforts filled up his remaining seats at his event.

2. Fear of showing your vulnerability

Sometimes an ask is indirect such as a description of how the business is going and what you need. When you express your need, you may be surprised how often others try to help. Because our clientele are startups, whenever I ask someone how business is going, the first automatic answer is “things are going really well.” This is because we are so used to saying it and so used to feeling the need to protect our “baby” (which in this case is the business). People tend to not let others in because they are afraid of any potential criticism. An easy way to perform the “tell others what your need is” would be to structure your sentence this way, “Things are going well. We just hired a new developer and we are just starting to look for funding.” It gives a realistic sense of how things are going and gives a peek about what you might need. When performing this one, just remember to keep an open mind. Don’t expect that others will suddenly know an investor to refer you to. However, when you keep an open mind, you may find opportunity in the unlikeliest of places.

Don’t be afraid to share things that you need. It takes a lot of strength to own your vulnerabilities. You would be surprised about the opportunities it open up when you share your truth. Like a child, it takes a village to build a company and startups need to grow as fast as they can. Unforeseen opportunities from unexpected sources can help you alleviate some of those “growing pains.”

3. “Oblivion is Bliss”

Oblivion

Oblivion

When we don’t ask for help or insights from others, we will be sure to stay on the same path. At the time same, we will also be sure to protect our egos. When people start companies, the market does not care about your ego; therefore, living in blissful oblivion will not help your startup in the long run. Startups need to ask, learn, and reiterate. It all starts with the ask.

When we were doing our market research when we first started, I met an entrepreneur who told me that his biggest fear was to be copied by competitors. He didn’t show me his product. It was ok. He told me that he was so afraid of being copied that he spent 3 years building it and never talked to a single potential customer. He did not want feedback and did not welcome it. It was very surprising to me that even though there were best practices on how to do product market fit and why market research was important, there are many startups who choose to build businesses their way.

Ultimately, there are always going to be new reservations about why first time entrepreneurs will not ask for things such as help, insights, and perspectives. When you do, you get the chance to uncover the possibility of the good, the bad, and the ugly from others. But here is the key thing, at least you get to uncover A POSSIBILITY that wasn’t there before! I want to leave you with a quote from my grandfather who said, “Those who ask the most questions, get the most answers.”

Asking Questions

Asking Questions

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Do Networking Events Contribute to Your Business Goals?

Do Networking Events Contribute to Your Business Goals?

Networking

Networking

People always say that a plan without a goal is just a dream. Networking events should be part of your overall plan to ensure you get the most out of your valuable time. If there is no connection between your strategy and your actions, there is a problem.

During my first year of business, I personally wasted a lot of time going to startup networking events because I thought I had to. It could easily become a norm or hype to go without reflecting on how it was affecting your overall business strategy. Some people go just to be seen; some stay for 20 mins to take a picture for social media. That could be their overall goal but at least it means they are aware of their goals and understand how networking events fit into those.

Success

Success

Why are goals important?

Goals should be tied to the different tactics of your business. Each thing that requires any piece of your precious 24 hours in a given day should have a goal. Without goals, we have no purpose and no way of measuring the success of our actions.

Networking Event

Networking Event

There are different types of networking event goals:

1. Meeting prospective clients (to generate new leads)

2. Giving a presentation at that event (as a guest speaker or panelist) to boost brand awareness

3. Blowing off steam (that is personal goal but it may have no affect on your business)

4. Boost LinkedIn numbers

5. Find UX testers

6. Meet investors

7. Nurture relationship with particular person you know is attending that event (as part of lead nurturing tactic)

8. Find startups who need help with getting funding of $25,000-$1,000,000+ (which is our goal)

For each networking event, have a goal. As long as we know why we are going and what we are hoping to expect from the opportunity, our business strategy will look more and more clear every day.

Stayed tuned for our upcoming startup event on February 15th at 6PM EST by checking out our Twitter, Facebook, and Instagram LIVE!

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3 Erreurs commises par les Startups: Sur quoi se concentrent les jeunes startups à part leurs Métriques?

Les startups en phase de démarrage ont énormément de choses à faire. Au fil de leur progression, leurs jours semblent de plus en plus courts. J’ai trouvé que beaucoup d’entre elles consacraient beaucoup de temps dans des choses à moyen et long terme plutôt que de se concentrer sur le présent. Lorsque je leur demande quelles sont les métriques sur lesquelles elles se concentrent, ce qui est important pour elles, etc… la variété de réponses obtenues est surprenante.

Cet article passe en revue les 3 erreurs les plus commises par les startups et explique comment un recentrage sur ses métriques remet les choses en perspective. Gardez à l’esprit que nous nous concentrons sur les startups en phase de démarrage et qui viennent seulement de créer leur entreprise.

1) Pas assez d’ACTION!

Les gens vous recommanderont toujours de lire ce dernier livre sur les startups ou bien les dernières tactiques de marketing pour atteindre des sommets.

Ce n’est pas pour vous décourager d’apprendre mais l’expérience de vos actions déterminera davantage ce que vous aurez appris que vos lectures. La stratégie marketing de quelqu’un d’autre, les canaux de distribution et la négociation commerciale ne sont peut-être pas adaptés à vous. Puisque chaque entreprise est si unique, vous ne saurez jamais quelles sont les meilleures pratiques à moins que vous sortiez et expérimentiez votre activité.

« L’ambition repose sur vos actions » — Gary Vaynerchuk, Entrepreneur, Animateur du AskGaryVee Show

POINT D’ACTION: Réservez-vous un ou deux jours dédiés à la lecture, la recherche, etc. Et consacrez les autres jours à la mise en pratique. (Je peux vous dire, par expérience, que si vous lisez un livre sur les startups, vous n’avez pas besoin de le terminer pour vous entraîner).

J’aime personnellement m’informer sur le marketing des réseaux sociaux car c’est un complément à ma formation de marketing en ligne. Je consacre généralement mon Samedi à apprendre de nouvelles choses. Pour atteindre mon public cible composé de startups, j’essaye tous les réseaux sociaux afin de voir où ma clientèle cible est la plus active et engagée. Je réalise des vidéos éducatives, des retransmissions en direct et des blogs sur Youtube, Facebook, LinkedIn, Instagram, Twitter et Medium. Je cherche quotidiennement les canaux de communication qui fonctionnent les mieux afin de décider quels seront mes futurs investissements en marketing.

2) Se projeter trop loin dans le temps

Les fondateurs sont tiraillés dans tous les sens à cause des nombreuses sources d’influence qui les entourent, que ça soit l’effervescence des évènements de startups, des retours d’amis ou de la famille, des recommandations de partenariats potentiels ou encore des « tu sais à qui tu devrais parler? ». Je suis sur que vous avez des exemples en tête!

Il est peu judicieux de concentrer son énergie sur des partenariats à moyen et long terme, plutôt que de se concentrer sur le prochain essai ou projet pilote.

Exemple: N’attendez pas pour embaucher la personne parfaite qui vous aidera à mettre en place votre projet pilote ou votre test bêta plutôt que de le faire vous-même.

Je l’admets, je suis parfois tombé dans le piège mais une chose m’a encouragée à me concentrer sur les partenariats à établir maintenant, les recommandations à suivre ou bien où allouer mes précieuses 24 heures, l’analyse de mes métriques en temps-réel! (Voir diagramme ci-dessous).

POINT D’ACTION: Marquez vos futures tâches sur une durée de 1 à 3 mois. Si vous pouvez rapidement identifier les missions ou les partenariats possibles à exécuter en un mois, alors inscrivez-les dans votre calendrier sur un délai d’un mois à compter d’aujourd’hui. Vous n’avez pas besoin de tout faire d’un coup et être dépassé par la quantité de choses à faire. Quand tout cela commence à s’empiler, un tas d’opportunités peut facilement devenir un tas de distractions. Une chose pratique à faire est de trouver un rythme. S’il y a une nouvelle ressource ou un nouveau canal à explorer, mettez-le de côté jusqu’à ce que vous ayez complété ce qui est important pour le moment comme faire de votre premier projet pilote un succès!

3) Éviter ses Clients

« La vente est le remède de tous les maux » — Mark Cuban, Shark Tank de ABC, Investisseur, Entrepreneur

Comment les startups peuvent avoir ce remède si leurs clients ne sont pas le centre de leur attention?

Éviter ses clients peut être expliqué de deux façons:

a) Découverte Client: Certains entrepreneurs en phase de démarrage connaissent des cycles de procrastination avant de faire quelconque étude de marché ou enquête sur leur Product Market Fit.

POINT D’ACTION: Pour apprendre à enquêter sur votre Product Market Fit en 24 heures, référez-vous à cet article: https://medium.com/@VenturX_team/comment-trouver-son-product-market-fit-en-24-heures-c00d07c77820

(Il va vous guider à travers les différentes étapes avec des exemples concrets). Si vous voulez un modèle de questionnaire, envoyez-moi un courriel, et je vous en enverrai un!

b) Ignorer les retours de nouveaux clients et réitérer

En tant qu’être humain, nous faisons ce que nous voulons faire et non pas ce que nous devrions faire. Si c’est plus simple pour certains de travailler sur la création d’un beau site internet plutôt que de récolter des retours clients, vous pouvez être sur qu’ils concentreront leurs efforts dans l’option #1.

POINT D’ACTION: Planifiez des rendez-vous avec vos clients pour avoir leurs retours de façon régulière. Essayez de les programmer en avance. Même si vous avez de nouvelles distractions telles que des évènements de startups, embaucher des nouveaux membres dans votre équipe, etc. ces rencontres régulières vont vous assurer de rester au contact de vos clients et montrer que vous ne les évitez pas.

Afin d’avoir des retours pour le lancement du produit VenturX, je programme des appels Skype toutes les 3 semaines avec des amis en startup pour leur montrer la refonte du site et avoir leurs retours. Je contacte aussi une startup, tous les après-midis entre 14H et 16H, pour lui parler de ses Métriques VenturX. Il m’a dit qu’il préférait les notifications SMS. Pour lui montrer ma gratitude, je lui envoie ces rapports individuels journaliers depuis mon téléphone.

Sur quelles Métriques devrais-je me concentrer?

C’est une très bonne question. Une question bien détaillée dans ce livre:

« Lean Analytics: Use Data to Build a Better Startup Faster » — Alistair Croll et Benjamin Yoskovitz

Ils expliquent que les startups devraient se concentrer sur une métrique à la fois, et que cela dépend du type d’industrie et de leur phase de développement. Voici un diagramme détaillé provenant du livre:

Avez-vous découvert dans quelle phase vous vous positionnez?

Génial!

Pouvez-vous déterminer quelle métrique est la plus importante?

Excellent travail!

Maintenant vous pouvez inverser la formule pour vous débarrasser de ces 3 erreurs commises par les startups en phase de démarrage!

Gardez en tête que même si ces informations proviennent principalement de nos observations de startups en phase de démarrage et de jeunes entrepreneurs, de nouvelles informations sont amenées à venir!

Il pourrait y avoir plus qu’une métrique que vous allez pointer du doigt comme un faible Product Market Fit ou des finances trop basses.

En tant que chercheuse dans le monde des startups, je souhaitais vous partager mes observations sur cette industrie fascinante. J’espère qu’avec ce simple guide, les débuts de votre entreprise seront sans heurt! Si vous avez des questions concernant vos métriques, envoyez-moi un courriel à l’adresse sydney.wong@venturx.ca et nous jetterons un coup d’œil ensemble!

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How do Startups Keep Customers Loyal?

Startups can find it hard to build their product and keep customers loyal at the same time! While studying the startup industry across the country, we have noticed that one thing is always true… customer loyalty remains a key part of any startup’s success. There are many techniques for building customer loyalty, but we are going for focus on the three most effective ones that every startup should use.

Customer Loyalty

There is a big difference between a satisfied customer and a loyal customer.” — Shep Hyken

Tip #1: Hold feedback sessions with customers (on a regular basis)

How:

  1. Keep track of who you talked to during customer discovery and market research, especially those who are interested in your solution.
  2. Contact them individually for feedback sessions (that way, you know you have their undivided attention during those moments).
  3. Schedule a meeting online, in person, on the phone, etc..
  4. You can even offer to buy them a coffee or beer for their input.

Benefits:

  1. They know how much you care about their opinion.
  2. They feel they had a say in building the product with you so they feel connected and familiar with it.
  3. It brightens the sense of product disposition and awareness in the customer’s mind. You remind them of your solution and benefits. Each feedback session is another opportunity to market to them.
  4. Customers get the VIP experience of seeing their ideas come to life.
Customer feedback

Tip #2: Create the waitlist of future customers

How:

  1. Start early!
  2. Some startups may not be ready to sell right away but you can still create that waitlist of people who are ready to buy when your solution is ready.

Benefits:

  1. Organizing a simple waitlist will save you a lot of time in the long run when your product is actually ready to sell. You don’t have to go back and rumble through your notes to find those leads.
  2. Great for investors! If you are running a startup that has not yet generated any revenue, you need to show that potential customers are demonstrating interest. This is the best way to show early stage investors that your business is viable.
Waitlist

Tip #3: How to regular updates

How:

  1. Create a monthly newsletter to show consistency and progress to your fans. Here is a quick video on how to create a newsletter.
  2. You can create multiple segments in the newsletter. For example, VenturX has a newsletter for startups that is more product-focused, and one for investors. The newsletter for our investors gives a bigger overview of VenturX’s market penetration across the country.

Benefits:

  1. This keeps your company at the top of mind.
  2. Founders can reflect back on what was accomplished the past month and analyze what worked and what didn’t work. This reflection is often overlooked by startups.

Here is an example of our last newsletter.

VenturX newsletter example

These tips may vary from business to business. One thing that doesn’t change, though, is how important customers are. Loyalty is something that takes years to build and minutes to destroy. Like any relationship, it takes a effort but with these 3 tips you’ll be better equipped to tackle this business challenge! And trust me, the relationship you have with your customers is definitely worth every ounce of effort — and then some.

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Founder Spotlight: Michael & Mathew (Slickspaces) – Revolutionizing Rental Space One Community at a Time OLD

Founder Spotlight: Michael & Mathew (Slickspaces) – Revolutionizing Rental Space One Community at a Time OLD

I had the great pleasure of spending time with Slickspaces in Vancouver. Both the team and the business illuminated as community business leaders of tomorrow.

Michael Driedger, CEO & Co Founder of Slickspaces

Michael Driedger, CEO & Co Founder of Slickspaces

Founders, Michael and Mathew, came together to join forces on 1 mission: to revolutionize the guest services space in a unique way. Michael (CEO) sprouted as a serial entrepreneur since the age of 10. Learning key operations from his past businesses paved the way to success for Slickspaces from Day 1. 

 

 

 

 

 

 

 

 

 

Michael Driedger, CEO & Co Founder of Slickspaces

Michael Driedger, CEO & Co Founder of Slickspaces

Mathew, Chief Technology Officer, leads the product and is equally strong in software and hardware. I had the opportunity to sit down with each of them to discuss their different takes on entrepreneurship today and what tips they would give others who are starting out.

Go grab your coffee and check out their live interviews.

 

 

 


“Coachability, an ability to learn on the fly and perseverance are key traits of great entrepreneurs. Matt has them all plus  a deep knowledge of trends in the short term rental market. ”

Clay Braziller, Advisor

About Slickspaces:

“Travel, sustainability and technology had a baby” — Slickspaces.com

SlickSpaces’ founders were both working towards a separate yet shared vision. To make travel accommodations easier to get into (they hate lines and looking for keys) and more sustainable (they really hate wasting energy). With backgrounds in building sustainability and technology integration they’ve created something that fulfils both of their dreams.

Slickspaces

Slickspaces

“Well positioned for success in the mushrooming short-term rental industry, Michael and his fellow founders have already distinguished Slickspaces by developing a paradigm-shifting solution to a critical challenge through their ability to listen to and follow his customer’s needs.” — David Dunnison, President & CEO at Global PVQ Canada, Harvard Business School.

About the team and environment:

When I arrived at their Vancouver headquarter, I noticed they had the opportunity to be surrounded by other community supporters such as BC Tech. Slickspaces won this great office space in a previous competition. One thing that I noticed about Slickspaces is their growing team and many moving parts. Slickspaces deal with both hardware and software. Because I got to walk into such a dynamic environment, I did a series of insightful interviews with the Founders that can be found here!

Click here for video

“Michael has a very clear vision on how technology will solve some fundamental pain points in the short term accommodation market. Michael possesses a combination of both industry and market knowledge and technical savvy that’s been key in Slickspace’s early development and market intro. It’s impressive to see the customer engagement the team have made in such a short period of time.” -Andy Edelmeier, President of Braemar West Capital

What does this company’s typical day look like:

Slickspaces’ scores on VenturX’s Entrepreneurship Tool

Slickspaces’ scores on VenturX’s Entrepreneurship Tool

Mornings:

· Gets to work at 6am

· Operational: Team meetings to discuss specific objectives such as contracts & upgrading to powerful accounting/CRM/etc.. software tools.

· Product: Focus product direction on scalability and channel distribution for Slickspaces’ future. This was handled by the CTO.

· Other: Work on tasks for the competition

Afternoons:

· Operational: Work on new community grants for their stage

· Other: Meetings with mentors to review upcoming presentation, business analytics, and content.

Evenings:

· Operational: Share feedback from individual meetings, discuss upcoming tasks for new hires.

Next Milestone

Bringing disruptive global innovation one community at a time has shone the spotlight onto Slickspaces.

Slickspaces just entered the BC New Ventures competition 2017, a 13 week competition. Their beta is making impressive footprints within the short term rental industry across North America. If you are in property management, be sure to keep updated on their leaps of achievements via their social media: Twitter and Facebook. Their direct contacts are listed below.

In conclusion, after spending time with this energetic team, it was clear that Canadian companies like this can achieve greatness by doing good.

Contact info: Michael Driedger and Mathew Hunter

Email: info@slickspaces.com

Linkedin: https://www.linkedin.com/in/michael-driedger-06363a13/ and https://www.linkedin.com/in/mathewhunter/

Website: https://www.slickspaces.com/

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Founder Spotlight: Jennifer Chan (Preview Careers) – #1 Career Platform for Students

Founder Spotlight: Jennifer Chan (Preview Careers) – #1 Career Platform for Students

This week, I had the lucky opportunity to follow and engage with a Vancouver-based entrepreneur who is a true Lead by Example type! Jennifer Chan, Co-Founder of Preview Careers opens the door into her startup world!

Jennifer Chan, Entrepreneur, Co-Founder of Preview Careers

Jennifer Chan, Entrepreneur, Co-Founder of Preview Careers

I knew that this startup was definitely someone to watch out for when she scored over 140+ personal customer discovery interviews in a matter of DAYS with just 3 people hustling like warriors; these are results that other entrepreneurs take a year to accomplish. Preview Careers’ passion is predicated by their actions and their impact. There is no doubt Jennifer Chan was the perfect choice to highlight as someone who truly stands out! Not only did we get to see the next big thing being built, but we also got a lot of great startup tips from Jennifer Chan that you can check out: https://www.youtube.com/watch?v=vmpTxB8ZsSg&list=PLCZnT5ANSu9ZxOGg-dcyc9sqYXFWaw7eC

Preview Careers is the second product to come out of Appfabriqa, the parent company. Being education focused, Preview Careers took their mission back on campus. Jennifer took the bright initiative to personally survey students on campus one on one to understand their pain points when it comes to careers. She quickly built out a sign up page on Wix and starting building out features that the users wanted.

Jennifer’s customer-focused attitude is something that came from her previous startup experience and drove much of how the startup was run. It was a major influence on hiring decisions, product features, task management, etc..

What does a typical week look like for this founder?

She works from 9am-9pm consistently. (It’s pretty impressive!)

Preview Careers’ scores on VenturX’s Entrepreneurship Tool

Preview Careers’ scores on VenturX’s Entrepreneurship Tool

Mornings:

· Starts work at 9AM

· Design creative assets for marketing content in order to acquire new student users

· Send emails and update her team

Afternoons:

· Track user sign ups and send them over to product manager

· Customer research via online forums, social media, feedback from users to further identify the pain points and analyze in depth research of this market

· Attend afternoon meetings: check out new office space, interview new brand ambassador for student user recruiting at UBC, etc..

· Film mentor videos for website all around Vancouver

Evenings:

· Review marketing content from Marketing Intern

· 9PM meetings with her international team

What is Preview Careers?

The PREVIEW mission is to help driven, ambitious, young people explore and discover which career paths will lead them to doing work they love. PREVIEW believes that one of the key ways to exploring the career opportunities that exist, understanding the competitive landscape of the job market, and knowing the nuances of specific roles/titles is through connecting with mentors/advisors that can share their experiences, insight, and wisdom.

www.previewcareers.com

www.previewcareers.com

What is the next big milestone?

The next milestone is preparing for Back to School! If you are a university student in Vancouver, check out Preview’s student activities and giveaways on campus coming September 2017! Don’t miss out! Sign up today at www.previewcareers.com!

Get connected to your next mentor!

Preview Mentors

Preview Mentors

That is all for today! If you are a student or mentor and have questions for Preview Careers, we added her contact info at the bottom!

Contact info: Jennifer Chan

Email: Jennifer@appfabriqa.com

Linkedin: https://www.linkedin.com/in/jenchanbarnes/

Website: https://www.previewcareers.com

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Success Doesn’t Just Happen, It’s Planned For!

Success Doesn’t Just Happen, It’s Planned For!

Success Doesn’t Just Happen, It’s Planned For!

Startups plan and plan and plan…but where does it all go?

We wanted to find out how many startups like to draw out plans so we sent out a survey across Canada and the US to 175 startups. A whopping 68% of startups still like to use Post Its and visually draw it out. Nowadays, we have so many amazing business tool that we can use to make sure that your plan is:

  1. Improving your metrics (ie. conversion, engagement, etc..)
  2. Thorough (so not a single note gets lost)
  3. Visual (65% of people are visual learners according to Forbes Magazine Article — https://www.forbes.com/sites/tjmccue/2013/01/08/what-is-an-infographic-and-ways-to-make-it-go-viral/#6452cd047272)

So check out how your startup is planning for your success!

Old and New Ways to Build Your Strategic Plan

Old and New Ways to Build Your Strategic Plan

For more ways to make sure you are planning SMART, check out this great read: http://blog.venturx.ca/2017/08/23/smart-startup-goals/

Thanks for reading!  If you enjoyed this article,

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VenturX is for ALL early stages of Entrepreneurship

VenturX is for ALL early stages of Entrepreneurship

Did you know that 90% of startups fail in their first year? VenturX’s goal is to help early stage entrepreneurs beat the odds! VenturX uses benchmarks and metrics from granters and investors across Canada to help guide startups with a SaaS tool. There are different types of “Early Stage” Entrepreneurship broken down as follows. Let us show you how we can help!

 

1. How VenturX helps in the Idea Creation Stage:

Definition:

· You have thought of a name and what you want to build or maybe a couple of ideas of different potential startups

· You may have recruited interested co-founders

· You may even have business cards!

· You haven’t talked to potential customers in your target market and haven’t invested a lot of time and money yet.

Are you ready for VenturX? YES!

How VenturX can Help:

· VenturX can help you test out your early ideas! Check out this article for 4 MUST-DO steps while in the Idea Creation stage: https://medium.com/@VenturX_team/how-to-survey-for-product-market-fit-in-24-hours-2f79571ea5d4

2. How VenturX helps in the “Pre-Revenue” Stage

Definition:

· You are passionate about the idea and don’t know all the opportunities that are out there

· You don’t have any sales yet (sometimes said as no revenue yet)

· You might be busy building out your product or having a hard time finding those early adopters

Are you ready for VenturX? YES!

How VenturX can Help You Save Time:

· We help you prioritize which new features to build

· We track your early adopters’ pain points

· We free you up to work the other things on your plate!

· VenturX provides industry benchmarks to guide you along the path of success and increase your chances of earning trevenue!

3. How VenturX helps in the Funding Stage (Seed Round or Series A)

snoopy

Definition:

· You are trying to gain funding from investors

Are you ready for VenturX? YES!

VenturX Entrepreneur Dashboard gives real time Runway

How VenturX can Help:

· We calculate your runway time so you know how much money and time you have to get funding and make that first sale!

· Gives you benchmarks and requirements for funding to best prepare you for success for investor presentations

4. How VenturX helps in the Ramen Profit Stage

ramen profitDefinition:

· You make just enough money to eat Ramen Noodles every day

· Officially launched startup but want more customers

· Already have your early adopters on board

Are you ready for VenturX? YES!

How VenturX can Help:

· Score test results from your market for early majority customers

·After helping you identify early adopters, VenturX guides you to your next target. you don’t want to waste too much money investing in the wrong market. We are here to help!

5. How VenturX helps in the Late Funding Stage (Series B-D)

Product Adoption Lifecycle

Product Adoption Lifecycle

Definition:

· You have closed Series A and are looking into more funding

· You are focusing on your innovative R&D and scaling your growth

Are you ready for VenturX? YES

 

How VenturX can Help:

·You can still use VenturX to test out new product extensions to make sure you are not cannibalizing your own market

“The reality is the Lean Startup method is not about cost, it is about speed. Lean startups waste less money, because they don’t use a disciplined approach to testing new products and ideas.” — Eric Ries, American entrepreneur, blogger and author of The Lean Startup, a book on the lean startup movement.

Let VenturX help you accelerate your startup today. Sign up @ www.venturx.ca

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